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Using Tags & Priority to Boost Store Visibility and Search Performance

Transform your store list from a simple directory into a powerful marketing, sales, and discovery engine

RP Promap Help Series

Using Tags & Priority to Boost Store Visibility and Search Performance

Overview

Tags and the Priority field in RP Promap give you full control over how stores appear in search results and filtered lists.

Used together, they transform your store list from a simple directory into a powerful marketing, sales, and discovery engine—helping you surface the right retailers at the right time.

1. Understanding Tags

Tags are flexible labels you assign to stores to organize and group them.

They allow your store list to be searchable, filterable, and campaign-ready.

Common Tag Examples

  • Retail Type: flagship, outlet, partner, premium

  • Campaigns: holiday-2026, summer-sale, new-arrival

  • Location: miami, south-florida, east-coast

  • Performance: top-seller, high-conversion

  • Product Focus: electronics, menswear, luxury

Why Tags Matter

Tags control which stores appear in results when users:

  • Search by location or keyword

  • Apply filters

  • Browse curated lists

2. Understanding Priority

The Priority field controls the order in which stores appear.

How It Works

  • Lower number = higher priority

  • Higher number = lower priority

Examples

  • 0 → Top placement (highest visibility)

  • 5 → High visibility

  • 25 → Mid-level

  • 100+ → Lower visibility

👉 Think of priority as a way to pin important stores to the top.

3. How Tags + Priority Work Together

  • Tags determine relevance (who shows up)

  • Priority determines ranking (who shows first)

Example

User searches: Miami
Filter applied: holiday-2026

Result:

  • Only stores with those tags appear

  • Stores with lower priority values appear first

4. Frontend Behavior (How Results Are Sorted)

When users search or filter stores, RP Promap applies the following logic:

Sorting Order

1. Search relevance
2. Matching tags
3. Priority (ascending — lower numbers first)
4. Store name (alphabetical fallback)

Technical Behavior

stores.sort((a, b) => {
  if (a.priority !== b.priority) {
    return a.priority - b.priority;
  }
  return a.name.localeCompare(b.name);
});

5. Tag Filtering Rules

Single Tag

  • Shows all stores with that tag

  • Sorted by priority (lowest first)

Multiple Tags (Default Behavior)

  • Stores must match ALL selected tags

Example:

miami + premium

Only stores tagged with both appear.

Optional Behavior (Advanced)

  • Match ANY selected tag

  • Useful for broader discovery experiences

6. Search + Tags Combined

When both are used:

Search narrows results
Tags refine them
Priority ranks them

Example

Search: Miami
Tag: holiday-2026

→ Shows only campaign stores in Miami
→ Highest priority (lowest number) appears first

7. Marketing Opportunities

Tags and priority unlock powerful marketing capabilities:

Campaign Targeting

  • Tag stores for promotions

  • Instantly group campaign participants

Geo-Based Marketing

  • Tag by city or region

  • Deliver localized results automatically

Product-Based Promotion

  • Highlight stores with specific inventory

  • Example: exclusive, limited-drop

A/B Testing Visibility

  • Adjust priority to test which stores perform best

  • Optimize ordering for conversions

8. Sales & Growth Strategies

1. Boost High-Converting Stores

Use low priority values (closer to 0) to push:

  • Top performers

  • Stores with better inventory

2. Monetize Visibility

Offer premium placement:

  • Lower priority = higher visibility

  • Paid or sponsored store positioning

3. Campaign Overrides

Temporarily boost stores:

  • Campaign stores → 0–10

  • Standard stores → 20–50

  • Background stores → 100+

4. Inventory-Driven Selling

  • Tag stores with in-stock or ready-now

  • Increase priority to drive faster sales

9. UI & Display Behavior

Customer-Facing View

  • Priority is not visible

  • Used silently to control ranking

Admin View

  • Priority is visible and editable

  • Tags can be created and managed

Fallback Rules

  • No priority → treated as low priority (999)

  • Same priority → sorted alphabetically

10. Best Practices

Tagging

  • Keep tags consistent (miami vs Miami)

  • Use clear, reusable naming conventions

  • Avoid duplicates

Priority Management

  • Use a structured range:

    • 0–10 → Featured / Campaign

    • 11–30 → High-performing

    • 31–70 → Standard

    • 71+ → Low priority

Maintenance

  • Remove expired campaign tags

  • Update priority based on performance

  • Align with active marketing goals

11. Example Setup

Store Name

Tags

Priority

Miami Flagship

miami, flagship, top-seller

0

Partner Retailer

miami, partner, holiday-2026

5

Outlet Store

miami, outlet, discount

40

Result Order

  1. Flagship (0)

  2. Campaign Partner (5)

  3. Outlet (40)

Key Takeaways

  • Tags control visibility (who appears)

  • Priority controls ranking (who appears first)

  • Lower numbers = higher placement

Together, they give you complete control over search results, marketing exposure, and sales performance.

Related Articles
Working with Tags on the Store Locator App
RP Promap Store Locator – Import File Guide
Creating Separate Locator Pages for Tagged Store Types
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